Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Just a few years ago, marketing to men, 18-34, seemed as simple as staging a mud fight between two buxom women for Miller Lite.
Times have changed, however, and reaching that key demographic has become a more complex proposition as technology has improved and the media landscape offers more choices, according to panelists at the Marketing to Men 18-34 Conference held here this week and presented by Ripe TV and hosted by Adweek and its parent, the Nielsen Co.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in