Male Demo Tougher to Reach

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NEW YORK Just a few years ago, marketing to men, 18-34, seemed as simple as staging a mud fight between two buxom women for Miller Lite.

Times have changed, however, and reaching that key demographic has become a more complex proposition as technology has improved and the media landscape offers more choices, according to panelists at the Marketing to Men 18-34 Conference held here this week and presented by Ripe TV and hosted by Adweek and its parent, the Nielsen Co.,

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