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Mexico’s Ministry of Tourism is set to launch a mandatory review of its account, and several agencies are looking to get involved. See page 3.
Sweet Victory
Dailey Wins Robert Mondavi Account
Long associated with the E. & J. Gallo Winery business, Dailey & Associates has switched brands, according to sources. Robert Mondavi Winery, a Gallo competitor, has selected the Los Angeles ad agency to handle its estimated $5 million advertising account. The change follows an informal review of shops.
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