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In a new marketing effort, Admerasia is letting potential new-business clients know how varied the world’s spices are–and how well the agency cooks with them.
The New York shop, which specializes in reaching Asian and emerging markets, created new-business kits, each shaped like a huge book and filled with six jars of exotic spices, and recently began sending them to companies. Each jar is labeled as containing an Asian spice, such as Japanese wasabi or Vietnamese lemongrass.
The labels also contain blurbs about each spice and its respective Asian culture.
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