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The soft drink that could be creating the most “buzz” this year is not Vanilla Coke or Pepsi Blue. It’s Bawls, an ultra-high-caffeine beverage that targets computer addicts and gamers.
Bawls is spiked with guarana, an Amazonian berry with 2.5 times the caffeine content as coffee. Hobarama, a Miami company founded in 1996 by Hoby Buppert, now ships more than 500,000 cases of the drink a year across the U.S. and Europe.
A new TV spot for the brand features a tired gamer going to his refrigerator late at night.
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