MAKING ROUNDS: QualMed Sees Mix of Shops in Review

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An $8-10-million review for QualMed, a Pueblo, Colo.-based health maintenance organization with operations in six Western states, has some of the biggest general advertising agencies in the West pitted against several small shops and, in one case, a medical ad specialist.
Venice, Calif.-based Chiat/Day, with billings in excess of $400 million, and $200-plus million Hal Riney & Partners/S.F., will square off against Winkler McManus, a $24-million S.F. shop; Baxter, Gurian & Mazzei, a medical advertising division of BBDO with billing estimated at $35-40 million; Karsh & Hagan, a $42.5-million


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