Making the Peace At Turner and WB

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Jamie Kellner’s appointment last week as chairman and CEO of Turner Broadcasting was described by one colleague as “the minnow swallowing the whale.” But AOL Time Warner insiders say that co-COO Bob Pittman is convinced Kellner is the one executive who can corral the media giant’s disparate cable and broadcast properties and get them to operate with a synergy that some say is long overdue.

For several years prior to the AOL-Time Warner merger in January, Time Warner TV properties such as Kids WB! and Turner’s Cartoon Network sold advertising against one another instead of seeking to complement each other.

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