Making Merry In Intensive Care

For all those weary of the heavy pathos of television dramas like ER and L.A. Doctors, McKee Wallwork has a dose of relief.
The Albuquerque, N.M., agency has launched a 15-second television spot for local client Presbyterian Heart Center that adds some levity for the holidays.
While the screen shows a closeup of a heart monitoring machine, viewers hear the slow, steady beeps that usually signal everything is in working order for a cardiac patient. No narrator or superimposed copy is presented.
But the ear can soon discern that the machine is counting out only a trio of beats, followed by a pause.
Is it a malfunctioning heart? Or a bad edit of the spot by the agency?
No, by the third round of beeps, the pitch changes and viewers are in the know.
It’s a rendering of the holiday classic, “Jingle Bells.”
–Glen Fest