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LOS ANGELES When a pair of marketing execs found themselves struggling to gather concrete ad-spend statistics, they turned to a new, trackable media outlet: pre-paid telephone cards.
Pocket Billboards, the duo’s resulting Studio City, Calif., company, was formed to “turn a network of phone cards into something that advertisers understand” said Steven Posen, president of the indie shop, which offers both media and creative services. “We have the ability to deliver what the advertiser wants—media accountability.”
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