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Price/McNabb Creative Chief Konieczny Exits Agency to Form Charlotte Boutique
ATLANTA–After a misbegotten fling at handling new business development, Price/McNabb chief creative officer Robin Konieczny has left the Charlotte, N.C., agency to establish Clear Blue Inc.
The new entity, also in Charlotte, will offer creative services to agencies and clients. Konieczny will work in tandem with The Groundcrew, a Charlotte-based recording studio.
“Today agencies are staffing lean, then looking to outside resources,” she said. “More and more they need top-notch creative professionals who are stewards for the brand.”
Konieczny decided to open her own shop after trying her hand at new business at Price/McNabb, part of a senior management shuffle at the agency this past spring.
“They asked me to take on new business and still be the creative director at the end of May,” Konieczny said.







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