Making Dinosaur Spots on a Skeleton Budget

RDW Ads for Roger Williams Zoo Tout Prehistoric Exhibit
BOSTON–Walt Disney Co.’s hit movie Dinosaur has thrust the prehistoric creatures back into the spotlight, but the fascination extends beyond Hollywood–all the way, in fact, to Rhode Island.
RDW Group has launched a campaign for the Roger Williams Park Zoo, Providence, R.I., promoting the client’s exhibit detailing the dinosaurs’ journey to extinction. The exhibit features a selection of mechanized monsters.
With a total budget in the five-figure range, RDW created two 30-second spots.