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We’ve heard everyone talk about branded content, how it can turn products—and people—into stars. How it can be customized, and become a more interactive process for viewers, especially in a day when everyone is in love with TiVo, or at least half of U.S. households, by the end of the decade, according to Forrester Research. How branded content is more measurable than traditional advertising, and how it holds the promise of creating multiple revenue streams, whether it can be wrapped up in a DVD sale, foreign distribution rights or some other product down the line.

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