Making (and Measuring) Eye Contact

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LOS ANGELES Steven Spielberg’s depiction of mall signs that identified potential customers by retinal scans in Minority Report apparently wasn’t far off. Scientists at a Queen’s University, Toronto, have developed a technology for determining whether signage is catching the eyes of passersby—or not.

Called Eyebox2, the technology uses infrared-scanning light-emitting diodes to pick up the “red eye” effect, plus a pattern-recognition algorithm to measure the number of people that pass by the sign.

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