Make Your Brand Associations Automatic With a Long-Term Strategy

It can cement your brand in consumers' minds—and help CMO tenure

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intermark Group’s Jake McKenzie considers the tall order given to CMOs to deliver fast results. Below, in his own words, he describes how continuity and consistency pay off for your brand—and contribute to CMO retention.