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It wasn’t that long ago–1992, to be exact–that McDonald’s was taking heat from some religious and parent organizations for a tie-in promotion with Warner Bros.’ Batman Returns. The question raised was whether the dark film involving kidnapped children was a proper partner for the kid-friendly restaurant chain.
Since then, McDonald’s has signed a long-term, exclusive marketing agreement with Walt Disney that allows it to run promotions with very kid-friendly animated films such as Mulan, currently in release.
But there’s more to the Disney empire than animation, which helps explain McDonald’s latest tie-in promotion involving Armageddon.

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