Make a Run for The Ballot Box

In the end, Taco Bell predicted the outcome of the California recall election almost perfectly.

For a seven-week promotion, the chain assigned menu items to the candidates —Arnold Schwarzenegger was the Crunchy Beef Taco; Lt. Gov. Cruz Bustamante was the Chalupa; Gov. Gray Davis was the Chicken Soft Taco; the other 133 candidates were the Grilled Stuft Burrito—and let patrons vote with their mouths (the vote tallies were linked to sales). As in real life, Ahnuld came out on top, seizing 81 percent of the vote.