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Signing up with Zipcar will allow drivers to spend more time having sex and less time parking their cars.
That’s the idea expressed in a new outdoor campaign from eFlicks Media of Boston. One ad states: “350 hours/year having sex. 420 looking for parking. What’s wrong with this picture?” Another begins, “The car for people who don’t want one.” At the bottom of the ad, icons explain the Zipcar process. The effort closes with the “Wheels when you want them” tagline.
Since breaking a few weeks ago, the ads have “already created a real buzz.
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