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Temperatures have soared as high as 107 degrees near Phoenix lately, while a fierce weather phenomenon known as a “firenado” hit the outskirts of Los Angeles last week.
No surprise, then, that consumers in those cities were pleased to see a rainstorm in the middle of a sweltering late summer. Never mind that it was manufactured precipitation or that it spanned only a 16-foot-by-17-foot space.
A steady stream of overheated passersby took turns standing in the specially created booth—part of a stunt for Visit Seattle—and no one asked for an umbrella.
The tourism bureau, exporting its famous rain as an experiential activation, launched the program in Venice Beach, Calif.
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