Major Players Cut Q1 Ad Spends

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NEW YORK The nation’s largest advertisers, including Procter & Gamble, AT&T and General Motors, pared their advertising budgets going into 2007, sending total Q1 ad expenditures down 0.3 percent to $34.93 billion, according to data released today by TNS Media Intelligence.

Even when factoring out last year’s surge due to events such as the Winter Olympics, “it is apparent that core growth rates have slowed further from last year’s lackluster levels,” said Steven Fredericks, president and CEO of TNS.

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