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A year of marketing changes at Coca-Cola was capped off today by a major North American reorganization. The shuffling of assets and executives comes a month after Wendy Clark, president of the beverage giant's sparkling drinks and strategic marketing operations, said she would leave for the North American CEO job at DDB Worldwide.
Coke, which detailed its moves in an internal memo, has created a USA Operations unit focused on its domestic beverage and food-service business as well as Minute Maid and Coca-Cola Canada.
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