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Maine and Vermont seek to position themselves as the choice for fall vacationers in separate campaigns from Swardlick Marketing Group and Paul Kaza Associates, respectively.
Some experts estimate that the New England region has lost more than $1 billion in revenue since last September’s terrorist attacks placed a chill on many vacationers’ travel plans. The Maine Office of Tourism and The Vermont Department of Tourism & Marketing each stress natural beauty, safety and serenity in their autumn campaigns.
Maine’s advertising seeks to convey “what a warm, welcoming and safe destination Maine is,” according to David Swardlick, president of the Portland, Maine-based agency that fashioned the work.
One 60-second TV spot, which broke last week, opens with footage of lush mountains, a frolicking moose and white-water rafting.
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