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BOSTON TV commercials from Rattle Advertising attempt to persuade families in the seacoast resort area of Southern Maine that York Hospital offers the same advanced technology and skilled staff as big-city medical centers located an hour or more away.
Rattle, an indpendent agency in Somerville, Mass., has produced a trio of 30-second spots. “MRI” focuses on the hospital’s sophisticated imaging and diagnostic equipment; “ER” highlights the training and abilities of the facility’s trauma teams; “Surgery” touts the staff’s ability to perform complicated procedures.
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