Maine Bank Turns to Forge

BOSTON Independent agency Forge Worldwide said it has added marketing chores for Bangor Savings Bank following a review.

The bank, founded in 1852, operates 45 Maine-based locations and manages about $2 billion in total assets.

“They’re a bank with great heart and inspired leadership,” said Rob Stewart, partner and co-cd at Forge in Waltham, Mass. “They’re naturally positioned to out-serve big out-of-state banks, and they have more products than small banks provide.”

Forge will craft an integrated brand campaign including TV, radio, print and online elements, as well as environmental branch designs featuring Maine-built furniture. The shop will also oversee the production of a music CD by Maine musicians to help support the renovation of a local landmark building in Bangor.

The budget was not disclosed, but is likely in the six-figure range.

In recent years, the bank has worked with various regional shops, such as CD&M Communications of Portland, Maine.

Forge also works for Ernst & Young, Finale Desserts, the Franklin Park and Stone Zoo, Scribe Software and several universities throughout the Northeast.