Main Street Bank Selects T.G. Madison

ATLANTA T.G. Madison has won Main Street Bank’s advertising account, the client confirmed.

The Atlanta shop bested crosstown rivals BBDO and Huey/Paprocki in a review, sources said. Annual billings are less than $3 million.

Connie Roach, MSB’s senior vice president of sales and training, said the bank, which has grown to 27 metro-Atlanta branches largely by acquisition, had a number of internally focused projects it wanted a single agency to complete in 2004.

TGM’s first assignment is to design the bank’s annual report. It will then create point-of-sales materials and conduct customer research. Advertising is limited to community-based sponsorships, outdoor and some newspaper ads.

Lauren Genkinger, chief executive officer of the independent shop, said she was not actively seeking the business but was attracted by MSB’s aggressive growth plans.

As a result of the win, TGM has resigned Fidelity Bank, also in Atlanta. That account, which the agency acquired in April, is now in the early stages of a “closed review,” according to a Fidelity representative.