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The testimonial of a satisfied customer can be a useful marketing tool for any brand. The testimonial of a customer who might be six feet under were it not for the brand’s services is apt to be especially potent. That’s the case with this spot for Maimonides Medical Center in Brooklyn, via New York-based Della Femina Rothschild Jeary & Partners. We see an elderly fellow named Raymond Lazzara writing a thank-you letter to the medical center for the cancer care he received there.
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