Mailchimp's New Rebranding Effort Celebrates Other Businesses That Have Also Outgrown Their Names

It's not just email anymore, remember?

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You probably know Mailchimp as a handy “set it and forget it” email marketing tool.

You might even remember last year’s campaigns from Droga5 and the podcast Serial, in which people famously tried and failed to pronounce the brand’s name.

Mailchimp has, simply, outgrown its moniker. And it hopes to help other small businesses do the same by offering much more than basic email. In fact, its services now encompass everything from custom landing pages, postcards and ad campaigns to audience management.

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