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Mailchimp is adding new ecommerce shops to its suite of tools for small- and mid-sized businesses as it continues to evolve from a basic newsletter host to a full-scale marketing platform.
The company is touting these online shopping capabilities in a series of new digital and social media ads that mark its first campaign produced entirely by its in-house creative team. The 30-second spots emphasize the new feature’s lack of fees by replacing the word “free” with the term “Mailchimp stores” in common sayings—for instance, “buy one, get one ‘Mailchimp stores.'”
“We
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