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Mail Boxes Etc. is preparing to launch a national review for its $20 million account following its decision to part ways with Ogilvy & Mather.
Both the creative and media portions of the account are in review, although it has not yet been determined if they will be bundled, said client svp of marketing Kurt Schusterman. Ogilvy sister company Mindshare had handled media buying.
“Ogilvy is a world-class shop,” said Schusterman, who joined MBE after the Los Angeles shop was already on board.
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