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Maidenform Worldwide, the New York-based brassiere and lingerie marketer, is looking for an agency to handle both creative and media duties on its inactive ad account.
The company’s vice president of marketing, Manette Scheininger, would not disclose billings, but sources estimated the account to be worth $3-5 million.
Scheininger did confirm, however, that the company is talking to about 10 shops, all based in New York, and will narrow the search down to two or three shops by the end of the month.
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