NEW YORK--George Mahrlig, director of media services at Coors Brewing Co., this week resigned from the brewery, leaving Coors' media strategy--and its relat" /> Mahrlig bolts from Coors amid shakeup <b>By Richard Brunell</b><br clear="none"/><br clear="none"/>NEW YORK--George Mahrlig, director of media services at Coors Brewing Co., this week resigned from the brewery, leaving Coors' media strategy--and its relat
NEW YORK--George Mahrlig, director of media services at Coors Brewing Co., this week resigned from the brewery, leaving Coors' media strategy--and its relat" />
NEW YORK--George Mahrlig, director of media services at Coors Brewing Co., this week resigned from the brewery, leaving Coors' media strategy--and its relat" />

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Mahrlig bolts from Coors amid shakeup By Richard Brunell

NEW YORK--George Mahrlig, director of media services at Coors Brewing Co., this week resigned from the brewery, leaving Coors' media strategy--and its relat

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His departure comes in the wake of key changes at Coors. First, Coors recently announced a reorganization in its promotions and marketing departments. Those in-house duties were farmed out to a new company called Front Range Communications. Coors also recently named a new marketing head, Bill Weintraub, and a new president/coo, Leo Kiely III.
“The reorganization changed my responsibilities pretty significantly, and what was left didn’t present what I assessed to be a long-term opportunity,” said Mahrlig.

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