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Shop Hires Its First Strategic Planner
BOSTON–David Magrini has joined Mintz & Hoke as the agency’s first vice president for strategic business planning.
“As we’re playing on a higher level and are involved with more sophisticated marketers, there has been a bigger demand for more strategic capabilities,” said agency president and CEO Chris Knopf.
The Avon, Conn., agency selected Magrini based on the depth of his strategic experience and the range of accounts he has worked on, as well as his ability to develop “a coherent business strategy,” said Knopf.
Magrini comes to Mintz & Hoke from The Wolf Group, Cleveland, where he most recently served as senior vice president, director of business development.
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