Magnum Takes Aim at Knockoffs With Melodramatic Relationship Tale

Humor is a new tactic for the Unilever ice cream brand

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Picking up a store brand box of frozen treats might just be a way to save money, but a melodramatic ad from Unilever’s Magnum warns that it could bring down a whole relationship.

In the film from agency LOLA MullenLowe Madrid, a woman becomes suspicious of her partner after he buys a box of generic ice cream covered in milk chocolate. As she investigates their home, she learns that the man willing to buy “fake Magnum” has also falsified his athletic accomplishments and is even wearing a fake mustache.



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