Magnum Moves to Lowe

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NEW YORK Unilever is moving ad chores on its Magnum ice cream brand to Interpublic Group’s Lowe from sibling shop McCann Erickson, according to sources.

“There has not been a position taken on the Magnum account,” a client representative said Friday, adding that the brief is for the Magnum brand only—not all of the Unilever ice cream business at McCann.

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