‘There are so many (options), we can’t get our arms around them right now,’ says Heinemann. With a corporate parent whose branches extend into virtually every form of media, publishers hope to tap into Time Warner’s futuristic cable system of interactive programming, telephone service and other two-way capabilities. ‘Time Inc.
The technologies may still be pie-in-the-sky, but for the magazine industry, like most others, the buzzword for ’94 is new media. CD-ROM. The digital superhighway. Multimedia" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "" data-outstream = "yes" data-auth = "">