Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Lucia Moses
Traditional media are still valued for their quality content and ability to amass big audiences, but they're increasingly undermined by their limited ability to target their audience, negative perceptions among advertisers and uncertainty about technology's impact on their future.
Those points got wide agreement at Advertising Week's three-part panel "Are Legacy Media Going the Way of the 8-Track?" The panel brought together advertising and media execs from magazines (above), newspapers and radio.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in