Magazines Bid Melancholy Farewell to 1993

NEW YORK – Women’s magazines for the most part are happy to see 1993 go. The year resembled something of an inverted bell curve, with 1st QTR booms shattered by lasting doldrums and some 4th QTR spikes. One publisher predicted all of ’94 will be like the roller coaster that was 2nd-half ’93. On food, said Wenda Harris Millard, publisher of Family Circle, ‘Any book that does business with packaged goods is understandably struggling, given the problems that the packaged goods industry is facing,’ namely private labels and generics.