Magazine Report: Creative team of the Year - Pure and Simple

The team behind Real Simple fashions a seamless merger of form and function

Editors at Real Simple magazine found themselves in a jam one afternoon as their November issue was about to go to press. A feature story had fallen apart, leaving a gaping hole. So they turned to style director Elizabeth Mayhew, who had recently joined the staff, and asked her to come up with a new story idea overnight.

“I went home and thought, Well, it would be Thanksgiving, I’m cooking dinner, lots of people are coming over.”