Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16ā18 in NY. Register now to secure your early bird pass.
The team behind Real Simple fashions a seamless merger of form and function
Editors at Real Simple magazine found themselves in a jam one afternoon as their November issue was about to go to press. A feature story had fallen apart, leaving a gaping hole. So they turned to style director Elizabeth Mayhew, who had recently joined the staff, and asked her to come up with a new story idea overnight.
āI went home and thought, Well, it would be Thanksgiving, Iām cooking dinner, lots of people are coming over.ā

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