Magazine Report: Creative team of the Year - Pure and Simple

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16ā€“18 in NY. Register now to secure your early bird pass.

The team behind Real Simple fashions a seamless merger of form and function

Editors at Real Simple magazine found themselves in a jam one afternoon as their November issue was about to go to press. A feature story had fallen apart, leaving a gaping hole. So they turned to style director Elizabeth Mayhew, who had recently joined the staff, and asked her to come up with a new story idea overnight.

ā€œI went home and thought, Well, it would be Thanksgiving, Iā€™m cooking dinner, lots of people are coming over.ā€



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