Magazine Publishers of America Selects Mullen

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BOSTON Interpublic Group’s Mullen has added the ad account of the Magazine Publishers of America, the agency has confirmed.

The overall initiative is budgeted at $40 million over three years. The MPG spent about $5 million last year in measured media, per TNS Media Intelligence.

The assignment had been handled by the New York office of Publicis Groupe’s Fallon, which shuttered that outpost in July.

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