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NEW YORK — Total magazine advertising revenue continued to decline in July, primarily the result of extreme decreases in marketing efforts from technology, financial-services, media and retail concerns.
Total magazine advertising revenue for the month of July closed at about $1.07 billion, marking a year-over-year decrease of 7.9 percent, according to the Publishers Information Bureau, an industry trade association. Advertising pages for July came to 15,566, down 17 percent from last year.
Year to date, ad revenue fell 3.4
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