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LOS ANGELES Veteran TV executive Tom Mazza and former marketing executive Jak Severson have teamed to form Madison Road Entertainment, an independent studio specializing in branded programming.
MRE in Los Angeles will develop, create and produce reality, comedy and drama television series with embedded advertiser content for broadcast, cable and syndication outlets. The studio has seven full-time employees and six consultants.
Mazza, 45, who was formerly president of Columbia TriStar Network Television, is serving as president. Severson, 33, is CEO.
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