Madison Leads Operations at McKinney

ATLANTA McKinney + Silver has promoted Joni Madison to partner and chief operating officer. She is only the second executive to hold the COO position in the Raleigh, N.C., shop’s 34-year history.

Madison, 40, was most recently chief of operations. She joined the agency as senior broadcast producer in 1992, and was promoted to her previous post in 2001.

Prior to joining McKinney + Silver, Madison was creative director at Alpha Group Advertising, Marketing and Public Relations in Asheville, N.C.

The new COO helped in the shop’s search for a new headquarters, which led to Durham, N.C. The agency is scheduled to relocate to 40,000 feet of warehouse space in spring 2004.

Madison is one of 13 female COOs listed by the American Association of Advertising Agencies. She will report directly to Brad Brinegar, agency president and CEO.