Madigan Pratt Surfaces in Fray For Conn. Tourism

Boston—Madigan Pratt & Associates has emerged as the fourth contender in the hotly contested review for the Connecticut Office of Tourism account.

The Darien, Conn., travel and tourism marketing and consulting firm joins Connecticut agencies Mintz & Hoke, Avon; McLaughlin, DelVecchio & Casey, New Haven; and Lang/Durham & Co., West Hartford, in the battle for the account, budgeted at $6 million over the next 22 months. A decision is expected this month.

Madigan Pratt is owned by Trinity Communications, Boston, and worked on a tourism development plan for Massachusetts. “I think we put together a pretty effective team that could address all of their concerns,” said Madigan Pratt, managing director of the four-person shop.