MADD Calls for Tighter Ad Rules

WASHINGTON — Mothers Against Drunk Driving wants stricter guidelines for all alcohol ads aired on network television.

The Dallas-based public advocacy group plans to announce a new proposal for all alcohol ads at a news conference in Washington on Thursday. Among some of its recommendations include tougher standards for beer and wine ads aired on networks, and the need for health and safety messages to counter brand-specific spots. The group will also call on Congress to hold immediate hearings on the issue of alcohol advertising.

MADD officials argue that beer and wine companies should be held to the same advertising standards as hard-liquor companies. “We do recognize that NBC has put in some stricter guidelines for hard-liquor advertising, but what we would like to see are stricter standards across the board for all alcohol advertising,” says MADD spokeswoman Tresa Hardt.

The liquor industry has argued for some time that all alcohol products should be treated the same. “Alcohol is alcohol is alcohol,” says Frank Coleman, a spokesman for the Distilled Spirits Council of the U.S.

Congresswoman Lucille Roybal-Allard, D-Calif., is expected to attend the press briefing.