Mad Dogs Set to Close at Month’s End

NEW YORK Mad Dogs & Englishmen will close its doors on May 31, according to co-founder and managing partner Robin Hafitz.

The shop has been teetering on the brink of closure since last month, when it shuttered its San Francisco office and told its landlord to put the New York headquarters space on the market after top client Atkins Nutritionals cut spending [Adweek, May 2].

It is unclear where the shop’s remaining clients, which include Atkins, sports clothing line CW-X and Grand Marnier, will go. Creative director Deacon Webster could not immediately be reached.

Established in 1991 by Hafitz and co-founder Nick Cohen, Mad Dogs has in the past created campaigns for TV Land, Yoo-Hoo and Moviefone. It claimed $125 million in billings and 75 employees at its zenith in 1999. The shop lost about 90 percent of its business by 2001 when the dot-com boom went bust.

Fifteen employees remain at the agency.