Mad Dogs to Promote Rock Music Ephemera

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SAN FRANCISCO Mad Dogs & Englishmen has been hired to advertise Wolfgang’s Vault, the online collection of the late music impresario Bill Graham’s concert art and memorabilia. The account is estimated at $1 million.

Bill Sagan, president of the San Francisco-based archives, met with several agencies over a period of three months before selecting independent shop Mad Dogs, San Francisco.

“We are incredibly excited and honored to be awarded this assignment, truly!” Mad Dogs co-chair Nick Cohen said.



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