Macy's Revisits 'Yes, Virginia'

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On Dec. 11, Macy’s street teams will patrol cities in 15 markets, rewarding random acts of kindness on “National Believe Day.” The honorary holiday is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to drop by the stores’ “Believe Stations,” where they can mail their own letters to Santa and help Macy’s raise donations to the Make-A-Wish Foundation.

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