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NEW YORK Macy’s has teamed up with Feeding America to launch a celebrity-studded fall campaign that links the eat-at-home trend with hunger relief.
The campaign, called “Come Together,” asks consumers to host dinner parties and have guests make a donation to Feeding America instead of the usual host gift. Macy’s is matching all contributions until a total of 10 million meals is reached.
The retailer has tapped celebrities like Jessica Simpson, Queen Latifah and Tommy Hilfiger to star in the campaign.
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