Macy's, Madonna to Market Merchandise

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Madonna and her 13 year-old daughter Lourdes are lending a little star power to Macy’s. The two are designing a line called Material Girl that will appear exclusively at the retailer this back-to-school season.

The line, described as a “fast-fashion, junior collection,” will hit shelves in 200 Macy’s locations and be available on the company’s Web site in August. Material Girl is a joint venture between Madonna, Lourdes and the Iconix Brand Group’s in-house fashion department.

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