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Macromedia, the San Francisco-based rich-media and Web site technology firm best known for its Flash and other vector graphic tools, last week announced the launch of a new industry group, the Macromedia Flash Advertising Alliance. The Macromedia-sponsored consortium, whose members include America Online, Bluestreak, CNET, DoubleClick, Engage, Excite@Home, Microsoft Network, 24/7 Media and Unicast, will focus on how online marketers might standardize execution and measurement of traffic to Flash advertisements and promotions.
“According to Jupiter [Media Metrix, N.Y.-based
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