Mack Trucks Favors Baltimore, D.C. Agencies

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WASHINGTON, D.C.-Mack Trucks, which is in the midst of a review for its $1-3 million account, is targeting shops in the Baltimore/Washington, D.C., area.
Sources said that the Allentown, Pa.-based client did not send out a request for proposals, but is talking to agencies along the East Coast and mid-Atlantic region.
Client executive vice president of sales and marketing Paul Vikner said late last week that 10 agencies were selected from the 80 shops originally contacted.

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