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Machinima’s already won over the Halo geeks. Now it’s going after the millions of Madden maniacs.
Today, the 10-year-old gamer media company, which has quietly amassed a large and loyal audience on YouTube, will roll out its third channel on the site, Machinima Sports. Premiering on the channel is the series Replay, which will consist of user-submitted sports game highlights, and Playmakers, which will re-create classic sports moments via games.
According to CEO Allen DeBevoise, Machinima already produces 24 original series and pumps out 600 animated clips per week.
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